We are offering a full-time permanent position, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not-for-profit sector is offered together with a broad range of wellbeing benefits.

What we are looking for 

The Marketing Manager, Gifts in Wills is responsible for the UNICEF Australia Gifts in Wills strategy. This includes recruiting and nurturing supporters who would like to leave a gift in their Will to UNICEF Australia. As well as increasing the awareness of Gifts in Wills as a method of giving in Australia and advocating for Gifts in Wills within the organisation.  

The UNICEF Australia Gifts in Wills program is divided into the following key areas: new supporter acquisition and lead generation, supporter stewardship and communications, estate administration, and campaign execution. This role will work closely within Individual Giving and the wider Fundraising & Communications division to grow the Gifts in Wills pipeline and increase UNICEF Australia’s overall unrestricted revenue. You’ll bring a test-and-learn mindset, using insights, segmentation and optimisation to continuously enhance supporter acquisition, engagement and conversion across the GIW pipeline.

Your day will include

• Developing and executing a Gifts in Wills Acquisition and Stewardship strategy to grow pipeline and maximise lifetime value of UA supporter base
• Managing the gifts in Wills investment budget and grant applications
• Maintaining strong relationships with suppliers and third parties such as solicitors, to drive quality and results
• Alongside the Relationship Manager, Gifts in Wills, reviewing and improving UNICEF Australia gifts in Wills supporter stewardship program 
• Working in collaboration with other team members across Fundraising & Communications to embed Gifts in Wills opportunities across supporter journeys and organisational touchpoints 
• Looking for innovative to leverage and build supporter engagement by gifts in Wills prospects and donors with other financial and non-financial UNICEF Australia programs 
• Managing the Gifts in Wills team and growing the team’s capabilities and recognition internally and externally 

We would like you to have the following skills and experience

• Passionate about international aid and development sector – highly motivated to create long-term impact 
• Ability to create Business Value and have strong strategic, multi-channel marketing capability - focus on achieving the greatest return on resources invested
• Be impactful and influential with excellent communication skills  - gain support from others to achieve the desired business outcomes
• High Accountability - required to adhere to high standards of performance excellence
• Demonstrated fundraising and/or marketing experience including Gifts in Wills programs  
• Experience with estate administration, Budget management, Data driven approach, with CRM experience (Salesforce preferred) 
• People leadership experience

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to Birthday leave, EAP, nutrition, exercise, financial and legal support
• Commitment to our child-first philosophy with generous paid parental leave and offering 
• The opportunity to support a global impactful cause and make a difference for every child 

What it feels like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to Birthday leave, EAP, nutrition, exercise, financial and legal support
• Commitment to our child-first philosophy with generous paid parental leave and offering the opportunity to support a global impactful cause and make a difference for every child 

How To Apply

To apply for this fantastic opportunity please select "Apply" and submit the following documents in PDF format:

• Your Cover Letter, outlining your relevant experience and highlighting a summary of your strengths
• Your CV 

For further information on this position, please be in touch with our People & Culture Team: recruitment@unicef.org.au.

We welcome you to contact us to discuss any requirements that will ensure you can participate fully in our recruitment experience. 
 
Applications for this position close Sunday 01st February 2026.
 
All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.

UNICEF Australia is committed to ensure all our People, from any background, feel heard, considered, and able to contribute to their full potential. We are striving to build a truly inclusive workplace, one that our team feel they can bring their best self to work and is reflective of the wider community that we serve.